![Paul Gillin - Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships](/media/books/po/200x298/poster_200x298.png)
Paul Gillin - Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Жанры: | Жанр к этой книге еще не добавлен |
---|
Случайная цитата из книги
К этой книге еще не добавлены цитаты Добавить цитатуРекомендуемый контент
Описание книги «Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships»
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
С книгой «Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships» читают
Рецензии на книгу «Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships»
Рецензий еще нет. Вы можете стать первым, кто напишет рецензию на книгу «Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships»!
Пожалуйста, зарегистрируйтесь или войдите, чтобы оставить рецензию. Регистрация займет не более 15 секунд.
Популярные списки книг
Эти книги могут быть интересны:
- The Writings of Thomas Jefferson, Vol. 2 (of 9)
- Спасти сны любой ценой
- Пчелы острова Флибустьеров
- Большое Ралли. Тайна золотого озера
- Faust in 60 Minuten
- Скажи мое имя
- Здоровьесберегающие технологии в начальной школе 2-е изд., испр. и доп. Учебное пособие для академического бакалавриата
- Das Denken Umwandeln
- В погоне за мужем!
- Хороший юрист, плохой юрист. С чего начать путь от новичка до профи
Отзывы на книгу «Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships»
Отзывов еще нет. Станьте первым, кто напишет отзыв на книгу «Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships»!
Пожалуйста, зарегистрируйтесь или войдите, чтобы написать отзыв. Регистрация займет не более 15 секунд.